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Velour, which comes from the French word for “velvet”, is a super-soft, fluffy knitted fabric that was invented in France in 1844. Despite its luxurious finish and resemblance to velvet, velour is typically produced from cotton or a cotton blend and has a drape that’s akin to velvet. Traditionally, velvet was coveted by people from all walks of life. However, its complicated manufacturing process resulted in unreasonably high pricing. This meant that an inexpensive alternative to velvet was in high demand, giving rise to the emergence of velour. Velour has since been a super popular upholstery, drapery, curtain, blanket and activewear fabric.
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From humble marketplace beginnings in Manchester to a nationwide online retailer and international wholesaler.
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Unmissable, time-limited bargains on clearance and one-off fabrics, with up to 90% off RRP.
